The Menace works in and throughout the web. He creates a virtual world of temptations that promise instantaneous gratification, which highlights shortcuts and hacks and literally brings right into the palms of our hands unlimited choices. The Menace, his Clickbait minions, the Black Market, the Naysayer and others in his command, distort the formerly clear boundaries between trust and rip-off by using crafty headlines, cool pics, clever videos and highly discounted prices.

What you need is a little trustworthy guidance…You need a Hero.